New & Timely
Lund Trend Watch: Auto-Buying, Campaign Ads, and Facebook
Who's buying cars, and how do the numbers add up for radio? The US Supreme Court decision that nullified part of the McCain-Feingold election laws means corporations and unions are now free to spend money without using PACs to filter it. What does this mean for your station? There is no denying that Facebook is a huge part of popular culture... how is your social media presence?
One Minute Sales Meeting: Contact Marketing
What if the once-a-year advertiser bought one additional time each year? Too often, the irregular accounts are forgotten until Valentine's Day, Graduation or Christmas approaches. Keep them up to date on how the station can serve them.
Lund Marketing: Marketing for Ratings
Cume is the driving force behind metered ratings, but it's also a critical element for diary and phone methodology. Marketing and promotional efforts that build awareness and trial listening are vital. The simple truth is that whether your market has metered tune-ins or diary mentions, both benefit from higher cume.
Lund Case Study
We view every market as unique in its challenges and potential. This is especially true in markets with military bases. In one such market, the Lund Consultants created a hybrid contemporary format where music changes during some dayparts to reach the largest group of listeners.
Promotion Planning 2010
Valentine's Day is just around the corner and we have 101 ideas for a lovely holiday weekend. Check out our Winter Promotions Guide for tons of contests, fun events, sales promotions, and show prep ideas for February and March.
Who We Are And What We Do
Meet the Lund Consultants
The Lund Consultants to Broadcast Management, Inc., is the premier radio and programming consulting firm in America. The firm is a multi-format custom radio programming and management consultancy with a successful track record in all mainstream formats.
The Lund Goal: Help stations attract more listeners and keep them listening longer. Our specialty is assisting stations have Compelling Content.
Lund Clients
Current Music
This week's top hits customized for Lund clients; notice of updated music is emailed to each client Monday morning.
Recurrent Music
Fresh Recurrents updated by The Lund Consultants appear in this clients-only section.
Gold Music
Researched Gold music is customized for Lund client stations.
Promotions & Show Prep
What’s new and enticing to your listeners? Check out our promotion and show prep update.
Contests & Sales Promotions
Fresh contests and sales promotions for the season and months ahead.
Lund Strategic Planner
This comprehensive guide helps establish goals, actions and procedures to create your station’s strategic goals and tactical planning for execution.
Morning Show Daytimer
The Lund Daily Prep Form and Hourly Planner assists talents in preparing and structuring the morning show.
Management Alert
Check your calendar. The spring rating periods start soon. To insure a strong showing, plan ahead with our "Countdown to Spring Daily PD Calendar" ...
Lund's Top 10
When to Hire a Consultant
When does a radio station benefit from hiring a consultant? A station needs help when it has exhausted its own resources trying to solve particular challenges in programming, sales, or marketing, or when management wants an outsider to provide an analysis with a fresh approach.
Programming & Marketing Tactics
Radio Shopping Cart
Lund stylebooks, guides, and services are available to media firms and radio stations.
Lund Clients already receive promotions, talent critiques, weekly music updates, contests, marketing strategies, liners, show prep, sales and programming systems, and enjoy complete access to Lund tools and guides. All information is customized for your station, format, market, and target demographic.
Not a Lund consulted station? You can purchase a guide here; this is the Lund Consulting e-Commerce Source!
Please click the Shopping Cart icon to continue.
The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio1@aol.com