New & Timely
News- & Sports-Talk Updates
Welcome to the Lund weekly series, "News- & Sports-Talk Updates." Each Monday, we will post a new article to help improve your News-Talk, Sports-Talk or All Talk station. This week - Be Topical.
Lund Programming: Better Contesting = More Ratings & Revenue
Repeated research shows that active contest players represent 16%-25% of the audience. The "stealth power" group of contesting includes "occasional/vicarious" listeners totaling over 50% of the average audience.
Lund Show Prep Secrets: Localize It!
We've all heard it: the morning show with a bit about a crazy Australian, a drugged out British rock star, a dumb criminal, and some starlet whose fifteen minutes are just about expired. None of this content will be memorable beyond the break, so why do it?
One Minute Sales Meeting: The Value Shopping Game
What do you know about the shopper's mindset? A 2010 American Pantry Study tells a clear story about the value orientation of today's shoppers.
Lund Trend Watch: Company Branding, Panera & Baby Boomers
The new marketing guru at General Motors is hiding the GM nameplate. It's even disappearing from the places it used to appear on their cars.
The Panera Exception: If everyone is watching their spending, why is the Panera Bread chain expanding?
Baby boomers - those born between 1946 and 1964 - are a major force in the marketplace. Ad agencies may not budge, but we share some important facts for use with local advertisers.
Fall Ratings Planner
The fall ratings sweep begins in mere weeks. We've created the perfect Daytimer for PDs and OMs - This planner lists every task and responsibility that should occur day by day leading up to the book. The Countdown has begun!
Who We Are And What We Do
Meet the Lund Consultants
The Lund Consultants to Broadcast Management, Inc., is the premier radio and programming consulting firm in America. The firm is a multi-format custom radio programming and management consultancy with a successful track record in all mainstream formats.
The Lund Goal: Help stations attract more listeners and keep them listening longer. Our specialty is assisting stations have Compelling Content.
Lund Clients
Current Music
This week's top hits customized for Lund clients; notice of updated music is emailed Monday morning.
Recurrent Music
Fresh Recurrents updated by The Lund Consultants appear in this clients-only section.
Gold Music
Researched Gold music is customized for Lund client stations.
Promotions & Show Prep
What’s new and enticing to your listeners? Check out our promotion and show prep update.
Contests & Sales Promotions
Fresh contests and sales promotions for the season and months ahead.
Lund Strategic Planner
Establish goals, actions and procedures to create strategic goals and tactics for execution.
Morning Show Guide
The Lund Morning Show Guide assists talents in preparing and structuring the morning show.
Management Alert
The 54-day Countdown to Fall starts July 29. Clients get their copy here.
Lund's Top 10
Fall Ratings Primer
The fall book began September 16. As you drive through each week of the fall ratings, consider these "Rules of the Road" - the drive to get higher ratings. If you're a AAA member, you know that they assemble a Triptik flip map with directions on how to get from your starting point to your final destination. So to take your station from its present audience share in the last ratings to higher numbers in fall, create a plan. Read on for Lund checkpoints that may be crucial in plotting your roadmap...
Programming & Marketing Tactics
Radio Resource Center
How do radio professionals improve their skills or programming? Where can a broadcaster find info about how to execute a better morning show, find new sales promotions to make more revenue, enhance News-Talk shows, or get higher ratings? The Lund Consultants have helped improve stations, shows, and networks for over twenty years and we've written hundreds of guides and how-to stylebooks for radio. Now you can prepare for a local disaster, stage a better sales remote, or market your station without a huge investment. Hundreds of media pros depend on Lund guides. We have a huge knowledge base and have written a programming or marketing guide for every situation.
Lund Clients receive complete access to Lund tools and guides with promotions, talent critiques, weekly music updates, contests, marketing strategies, liners, show prep, sales and programming systems.
Not a Lund consulted station? You can purchase a guide here; this is the Lund Consultants' Radio Resource Center. Review some of our most popular guides here.
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The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio1@aol.com