New & Timely

Contact Us

Call John Lund at (650) 692-7777, or email him at Lundradio@aol.com.

Lund Programming Clinic: Improve Station Awareness

  

There’s a factor in all ratings, even PPM metered markets, which goes beyond actual listening. The stations that are better branded and own a market image produce better numbers. The truth is that brand awareness brings about business...

  

Lund Media Research: Provides More Viewers & More Listeners

  

Lund television clients benefit from a team of experts at Lund Media Research, a full service research division of The Lund Consultants.

  

Lund Management Memo: Going High-Touch

  

While many search for ways to play the ratings game to gain higher shares, there’s one unassailable fact: great talents draw regular listeners and higher ratings...

  

Lund Trend Watch: Attention Spans & Valentine’s Day Spending

  

We’ve written many times about listeners’ attention spans, and we've got new research on how fast stories have to capture attention...

  

Valentine’s Day spending is looking rosy, according to the National Retail Federation...

  

Know Your Market

 

As promoted in this week's Lund Letter, here is our Know Your Market checklist...

State Broadcast Associations & Corporate Planners

Attention State Broadcast Associations and Corporate Broadcast Planners

  

It’s about time someone has some good news about radio...

  

Who We Are And What We Do

Meet the Lund Consultants

  

The Lund Consultants to Broadcast Management, Inc., is the premier radio and programming consulting firm in America. The firm is a multi-format custom radio programming and management consultancy with a successful track record in all mainstream formats.

  

In addition, the Lund team also provides television broadcasters with experts in news programming consulting, entertainment programming to achieve higher ratings, audience research and focus groups, hiring and training.

  

The Lund Goal: Help stations attract more listeners and viewers and keep them longer for improved ratings and revenue. Our specialty is assisting stations have Compelling Content.

  

Call John Lund at (650) 692-7777, or email him at Lundradio@aol.com.

  

Lund Clients

Current Music

This week's top hits customized for Lund clients; notice of updated music is emailed Monday morning.

Recurrent Music

Fresh Recurrents updated by The Lund Consultants appear in this clients-only section.

Gold Music

Researched Gold music is customized for Lund client stations.

Promotions & Show Prep

The Lund Spring & Summer Promotions Guide is here!

Contests & Sales Promotions

Fresh contests and sales promotions for the season and months ahead.

Lund Strategic Planner

Establish goals, actions and procedures to create strategic goals and tactics for execution.

Morning Show Guide

The Lund Morning Show Guide is newly updated!

Management Alert

Available for Lund clients, the State of the Station and New Media Strategies & Digital Sales Initiatives!

Lund's Top 10

Top 10 Tips to Turn Your Website Into a Marketing Weapon!

 

A radio station website today is like being listed in the phone book years ago. When they need to know something, more people are likely to go to a website before going to the phone book, a dictionary, or some other printed source. 90% of station website viewers are radio station P1s. Make your station website terrific; it's your marketing portrait. Consider these observations and necessary website improvements:

 

Programming & Marketing Tactics

Radio Resource Center

  

How do radio professionals improve their skills or programming? Where can a broadcaster find info about how to execute a better morning show, find new sales promotions to make more revenue, enhance News-Talk shows, or get higher ratings? The Lund Consultants have helped improve stations, shows, and networks for over twenty years and we've written hundreds of guides and how-to stylebooks for radio. Now you can prepare for a local disaster, stage a better sales remote, or market your station without a huge investment. Hundreds of media pros depend on Lund guides. We have a huge knowledge base and have written a programming or marketing guide for every situation.

  

Lund Clients receive complete access to Lund tools and guides with promotions, talent critiques, weekly music updates, contests, marketing strategies, liners, show prep, sales and programming systems.

  

Not a Lund consulted station? You can purchase a guide here; this is the Lund Consultants' Radio Resource Center. Review some of our most popular guides here.

  

Please click the Shopping Cart icon to continue.

  

The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio@aol.com