New & Timely
Lund Programming Clinic: Building Value in Your Brand
There’s a natural progression for Radio brands: Awareness leads to a brand image with the goal of owning a franchise. Many stations stumble on that first step, being one of many who play a certain kind of music. That makes them just another noise on the tuner.
Build A Bigger Audience In 2012
Are your stations on track to grow next year? The Lund Strategic Programming Evaluation provides an in-depth analysis of your stations...
Social Media Tip: Google+ Vs. Facebook…
...and What You Need to Know
If you are just now feeling proficient at Facebook, the idea of “learning” Google+ may sound exhausting. Let’s begin with the numbers: Google+ may reach 400 million users by end of 2012 and adds over 600,000 users a day. Many of those are protecting their turf by establishing a presence before they feel they need it.
Make Talk Better
Talk Radio is America’s most listened to format but simply having the top syndicated shows doesn’t insure instant audience and client success. How do you successfully program Talk Radio?
One Minute Sales Meeting: Five Tips for Selling in 2012
Jeffrey Gitomer is a sales trainer and author of “The Sales Bible” and “The Little Red Book of Selling.” His recent webinar claims conventional sales pitches are a thing of the past, and offers five sales tips for the new year...
Lund Trend Watch: Less Social Media, SoundCloud, Affluents & Blackberry FM
One New Year’s resolution by social media users (about 39% of them) is to spend less time using social media...
There’s no doubt that YouTube revolutionized the online world by making videos easy to share, and the popularity of videos makes them a major driver of internet traffic...
An IPSOS/Mendelsohn study of “Affluents” (those earning more than $100K a year) shows three clear shopping trends for 2012...
Blackberry is turning on the FM receivers in their phones equipped with those circuits...
State Broadcast Associations & Corporate Planners
Attention State Broadcast Associations and Corporate Broadcast Planners
It’s about time someone has some good news about radio...
Who We Are And What We Do
Meet the Lund Consultants
The Lund Consultants to Broadcast Management, Inc., is the premier radio and programming consulting firm in America. The firm is a multi-format custom radio programming and management consultancy with a successful track record in all mainstream formats.
The Lund Goal: Help stations attract more listeners and keep them listening longer. Our specialty is assisting stations have Compelling Content.
Lund Clients
Current Music
This week's top hits customized for Lund clients; notice of updated music is emailed Monday morning.
Recurrent Music
Fresh Recurrents updated by The Lund Consultants appear in this clients-only section.
Gold Music
Researched Gold music is customized for Lund client stations.
Promotions & Show Prep
What’s new and enticing to your listeners? Check out our promotion and show prep update.
Contests & Sales Promotions
Fresh contests and sales promotions for the season and months ahead.
Lund Strategic Planner
Establish goals, actions and procedures to create strategic goals and tactics for execution.
Morning Show Guide
The Lund Morning Show Guide assists talents in preparing and structuring the morning show.
Management Alert
Use the internet and new media to their full potential! Also, be prepared for any emergency.
Lund's Top 10
Radical Management
Management needs to evolve and adapt to the current economy. Sustainable corporate success is built on delighting the customer, according to business consultant Steve Denning. Denning is the champion of a departure from traditional management strategies known as "Radical Management," the subject of a recent DMR article. Radical Management begins with the goal of “delighting customers.” When cutting costs and attempting to hit quarterly goals, managers often lose sight of the customer. Providing value isn’t just about the numbers, it’s about building a relationship with the customer. For radio, delighting customers is more than just getting the listener to tune in; it’s about creating a connection and becoming their station.
Programming & Marketing Tactics
Radio Resource Center
How do radio professionals improve their skills or programming? Where can a broadcaster find info about how to execute a better morning show, find new sales promotions to make more revenue, enhance News-Talk shows, or get higher ratings? The Lund Consultants have helped improve stations, shows, and networks for over twenty years and we've written hundreds of guides and how-to stylebooks for radio. Now you can prepare for a local disaster, stage a better sales remote, or market your station without a huge investment. Hundreds of media pros depend on Lund guides. We have a huge knowledge base and have written a programming or marketing guide for every situation.
Lund Clients receive complete access to Lund tools and guides with promotions, talent critiques, weekly music updates, contests, marketing strategies, liners, show prep, sales and programming systems.
Not a Lund consulted station? You can purchase a guide here; this is the Lund Consultants' Radio Resource Center. Review some of our most popular guides here.
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The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio1@aol.com