Hot or Not! The Lund Consultants are masters of female-friendly AC, the Adult Contemporary format that powers high ratings and higher revenue! Gold-based, Mainstream, Bright AC, or Hot AC – each market is unique; your AC must be competitively programmed to garner tune-in and grab listeners by their ears.
There’s a blurring of the lines between Hot AC and Top 40/CHR. Lady Gaga, Kelly Clarkson, and Taylor Swift defy format labels. Crossover music shortens the lifespan of songs that have stayed on current status until they have burned to a crisp. TV shows that feature new artists break music for radio. Bright AC will also play more of the Hot AC songs – and vice versa – as artists like Colbie Caillat, Daughtry, John Mayer, and Lifehouse appeal to broad portions of the adult female spectrum. Tempo becomes more of a necessity.
Lund programmed AC delivers results with adults…and clients have enjoyed ratings impact from Los Angeles to New York City, and lots of cities in between – Colorado Springs, Ft. Collins, Missoula, Winchester, Dayton, McAllen-Brownsville – and American Forces Radio and TV worldwide.
For information on how the Lund Consultants can assist your station(s) in this or any format, including specially designed custom formats, contact John Lund at firstname.lastname@example.org.
The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • email@example.com