Lund Media Research is the leading U.S. broadcast research firm specializing in audience/market research. These “perceptual” studies have resulted in hundreds of top rated stations. Lund research provides an outside perspective without bias that shows the best formatic options for your radio group, station, or “new” station. The Lund Radio Marketing Ascertainment study puts your stations on a calculated fast track to attain a larger audience. Research perfects your current format to better satisfy local listeners and clients and achieve more listeners who listen longer. Research will pinpoint audience shifts, programming holes, and unlock programming opportunities.   

More listeners, ratings, and revenue result from programming the best format for target listeners with enhancements that take advantage of diary methodology and listener perceptions. We will learn where competitive stations are most vulnerable – what their strengths are as well as their weaknesses. 

In addition to producing ratings, we create an audience listening profile for each station with preferred formats and music preference analysis, what’s liked and disliked by each station’s audience, and what’s needed most by core listeners. This quantitative and qualitative research project provides cost-efficient direction. Research provides the most important second opinion -- that of your potential listeners.

For more information on this or any Lund Media Research service, contact John Lund at john@lundradio.com.