CLASSIC HIT / OLDIES

Classic Hits & Oldies
Whether or not you saw “Pirate Radio,” this is the format that captures all the fun of radio. There’s nothing like the Lund Classic Hits sound custom tailored to your market. Our personalized approach is a secret recipe (eat your heart out, Colonel Sanders!)… and it makes your station a ratings winner.
Arbitron’s PPM has given new life to Classic Hits – it’s a cuming monster. Classic Hits “grew up” by jettisoning the 60s and focusing on 70s hits. 25-54 demos are strong. Audience composite and competition determines the specific Lund programming sound, and it’s made ratings history in York, Duluth, Portland, Bismarck, Edmonton, and Kona, Hawaii. Our Classic Hits stations outperform others across America. Oldies has also shown tremedous strength in the PPM ratings, and is making a big comeback.
For information on how the Lund Consultants can assist your station(s) in this or any format, including specially designed custom formats, contact John Lund at john@lundradio.com.
The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio1@aol.com