The Lund Consultants have been winning at Country longer than any other consulting firm – and for good reason! Lund pioneered the contemporary Country format in Birmingham, Tulsa and San Antonio with dominant ratings, and clients continue to score top demos. Columbia, MO; Salt Lake City; Richmond; Lima, OH; and Kingston, Ontario are only a few markets that benefit from Lund expertise in understanding the precise country music mix for that market’s Country life group. 

The format goes into 2010 with a wealth of new talent and a depth of solid acts. Nashville may try to introduce too many unknowns while ignoring the stable acts. Country’s biggest enemy is the clone machine. Taylor Swift developed a younger following but needs more acceptance among 35-54s. Country thrives when it has broad appeal from womb to tomb. Carrie Underwood continues to be strong, and the Zac Brown Band could easily be the new Brooks and Dunn. The smart money is on stations that know Contemporary Country is an artist-driven format.

Classic Country is growing; we pioneered the format in Eau Claire, WI with successes in Springfield, MO and Hot Springs, AR. Ask us to identify your specific Country core and program the format blend to make your station a winner!

For information on how the Lund Consultants can assist your station(s) in this or any format, including specially designed custom formats, contact John Lund at john@lundradio.com.