Best seller business books are those that categorize important attributes into handy checklists. We have a list of what makes a great radio sales person in five easy steps. See how your team members compare in these areas:

• Market and Product Knowledge - that includes both the radio product and the client's products
• Customer Service - the best customers are the ones we satisfy
• Providing Value - making sure the client feels he/she is spending wisely
• Working Relationships - with clients, community leaders, and fellow staffers
• Communication - with regular clients, seasonal advertisers, staff and management