New & Timely
1 Minute Sales Meeting: Radio Versus Other Car Audio
If your sales team is hearing from potential advertisers that Radio is losing luster in the car, here are some strong facts to refute that, according to Kelly Music Research:
Tattoo your station’s brand on the foreheads of every listener! How well does your branding describe the uniqueness of the station? The strength of your branding determines your ratings. Think of a brand as a trip, not the destination – it’s the emotional connection to your programming, not a product feature. How do you build brand loyalty? What are the proven branding basics? How do you brand with teases that extend TSL? Get the Lund Branding and Marketing Guide for the basics of creating a strong brand and mapping a strategic course.
The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • firstname.lastname@example.org