If your sales team is hearing from potential advertisers that Radio is losing luster in the car, here are some strong facts to refute that, according to Kelly Music Research:

• 99% of respondents say that if they were buying a car next week, FM in the dashboard is important and 89% say it is “very important.”
• By comparison, satellite radio gets only 65% mention of any importance and only 19% say satellite radio is “very important.”
• Internet radio scores even worse: 57% overall importance and only 13% saying it is “very important.”

Better Branding

Tattoo your station’s brand on the foreheads of every listener! How well does your branding describe the uniqueness of the station? The strength of your branding determines your ratings. Think of a brand as a trip, not the destination – it’s the emotional connection to your programming, not a product feature. How do you build brand loyalty? What are the proven branding basics? How do you brand with teases that extend TSL? Get the Lund Branding and Marketing Guide for the basics of creating a strong brand and mapping a strategic course.