New & Timely
Know Your Market
The Lund "Know Your Market - Talent Relatability Quiz" is a great way to “test” your staff on their local knowledge, and to build a much stronger local relationship in sales and programming...
Lund Programming Clinic: Formatics Boot Camp, Pt. II - Morning Basics Matter
This week, we focus on morning show formatics and execution...
Five Ways: Get Better Ratings - It's All About the Basics
As you prepare for the spring ratings sweep, focus on the basics of good radio to gain better listening and proper ratings credit. Tips from Lund: five ways to improve the odds and get better ratings, especially with Arbitron diary and Eastlan phone surveying...
Social Media Tip: Is Facebook Getting Hashtags?
Twitter’s hashtags are a way of grouping conversations, and you may soon see that feature coming to Facebook...
Worldwide Audience Survey of American Forces TV/Radio
Lund Media Research, the research arm of the Lund Consulting team, has been contracted by American Forces Radio and Television Service (AFRTS) to provide a worldwide audience survey of the broadcast media needs of our troops.
1 Minute Sales Meeting: Radio Versus Other Car Audio
If your sales team is hearing from potential advertisers that Radio is losing luster in the car, here are some strong facts to refute that...
What is Radio’s Digital Future?
It’s immense – and growing. Once you win the car dashboard battle, stream your programming on your website and via phone apps, and sell new media in combo with on-air!
Lund Trend Watch: Radio Exposure, New Car Audio & Do Not Track
Many in the music industry see the annual South By Southwest Conference in Austin as the place for trendy music and thought. The fact that Radio got a warm reception may take some by surprise...
Chevrolet is sending 25 experts to its dealers to demonstrate how to help consumers understand their new audio systems. That made us think...
Consumers are clearly in favor of more online privacy as Do Not Track legislation is being considered in the US Senate...
Lund Media Research: Provides More Viewers & More Listeners
Lund television clients benefit from a team of experts at Lund Media Research, a full service research division of The Lund Consultants.
State Broadcast Associations & Corporate Planners
Attention State Broadcast Associations and Corporate Broadcast Planners
It’s about time someone has some good news about radio...
Who We Are And What We Do
Meet the Lund Consultants
The Lund Consultants to Broadcast Management, Inc., is the premier radio and programming consulting firm in America. The firm is a multi-format custom radio programming and management consultancy with a successful track record in all mainstream formats.
In addition, the Lund team also provides television broadcasters with experts in news programming consulting, entertainment programming to achieve higher ratings, audience research and focus groups, hiring and training.
The Lund Goal: Help stations attract more listeners and viewers and keep them longer for improved ratings and revenue. Our specialty is assisting stations have Compelling Content.
Lund Clients
Current Music
This week's top hits customized for Lund clients; notice of updated music is emailed Monday morning.
Recurrent Music
Fresh Recurrents updated by The Lund Consultants appear in this clients-only section.
Gold Music
Researched Gold music is customized for Lund client stations.
Promotions & Show Prep
The Summer Promotions Guide is now available for download!
Contests & Sales Promotions
Fresh contests and sales promotions for the season and months ahead.
Lund Strategic Planner
Establish goals, actions and procedures to create strategic goals and tactics for execution.
Morning Show Guide
The new Daily Prep Planner is here, and the Lund Morning Show Guide covers every aspect of the morning show.
Management Alert
Get the newly updated Branding & Marketing Guide!
Lund's Top 10
Pre-Promotion Checklist
Promotions sound like a lot of fun to listeners, as they should. But we know a lot of hard work goes into planning a great promotion that runs smoothly. Before you air any promotion…
Programming & Marketing Tactics
Radio Resource Center
How do radio professionals improve their skills or programming? Where can a broadcaster find info about how to execute a better morning show, find new sales promotions to make more revenue, enhance News-Talk shows, or get higher ratings? The Lund Consultants have helped improve stations, shows, and networks for over twenty years and we've written hundreds of guides and how-to stylebooks for radio. Now you can prepare for a local disaster, stage a better sales remote, or market your station without a huge investment. Hundreds of media pros depend on Lund guides. We have a huge knowledge base and have written a programming or marketing guide for every situation.
Lund Clients receive complete access to Lund tools and guides with promotions, talent critiques, weekly music updates, contests, marketing strategies, liners, show prep, sales and programming systems.
Not a Lund consulted station? You can purchase a guide here; this is the Lund Consultants' Radio Resource Center. Review some of our most popular guides here.
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The Lund Consultants to Broadcast Management, Inc. and Lund Media Research
840 Hinckley Road, Suite 123 • Burlingame, CA 94010
Phone: (650) 692-7777 • Fax: (650) 692-7799 • lundradio1@aol.com