Social Media

Virtually all of U.S. Internet users have a Facebook account and half of them visit it every single day. The average Internet user spends several hours a month on Facebook alone. Social Media has become the water cooler of social interactions.

The Lund Consultants help you harness the power of interactive social media to improve the content and reach of your station. Use interactive media as a tool in your creative arsenal to build audience and improve contact with listeners. Utilize the Lund New Media Strategies guide.  Social media brings you closer to your audience and gives them a better feeling for who you are. What can you do today to make your interactive performance stand out?

Socialize! Start inviting listeners to friend you on Facebook. This may be more important than your website. Start engaging your station's fans and make them feel more a part of your radio station. Increase the emotional bond as Facebook creates a conversation and generates real-time feedback. The Lund Consultants will help show you the Interactive way of communicating. Contact john@lundradio.com for more details.

The Digital Mindset

Radio has flourished for 100 years by adapting, evolving, and innovating. When it comes to competitive media, radio is resilient. A major shift is occurring now as radio adapts to the challenges of the digital revolution. Audience needs have changed, the competitive media is intense, and the Internet is about to replace the transmitting tower.

Just as radio programming has adapted to changing audience needs and perceptions, radio sales systems are also being transformed by digital advances. With the changing media landscape, radio can capitalize on its huge weekly cume and embrace numerous digital opportunities. And broadcasters are learning how to monetize these digital assets.

The Challenge – Getting Staff Digitally Motivated

This is a pivotal moment for broadcasters. The digital revenue opportunity is a very compelling proposition. Radio has the promotional power to drive digital growth. Everyone has a radio – and everyone listens. It’s a vital companion. Radio’s benefits are brand loyalty, a huge and targeted audience, and promotional power. Getting management and staff digitally oriented and motivated is the first step.

From Broadcast to Broadband

Radio stations are growing revenue in their markets by selling digital and non-traditional revenue initiatives on their website. The client base of conventional radio advertising magically grows by 500% when offering web advertising; the game changer is e-commerce. A combination of on-air ad schedules and online initiatives drive revenue. The growth of digital technology revenue streams depends greatly on management buy-in, how each digital and interactive sales system operates as part of the station’s media mix, and how well the database is managed.

Tap New Revenue

Over 80% of businesses have never been approached by a local radio sales rep, usually because the station doesn’t believe the smaller retailers have the money to invest in a successful radio campaign. Still, these businesses need customers and radio stations have a huge audience. A station’s digital initiatives provide new revenue and retail sales successes. Incorporating social media extends the reach of online marketing campaigns.

The goal is to sell an integrated campaign across different platforms that complement the radio advertising and makes for emotional, compelling, effective selling. Upsell radio clients to web initiatives to capture more revenue. Email marketing, digital and social media help make these sales promotion concepts effective.