Every station needs to communicate with its audience and its clients often – to improve service and products; this interaction builds loyalty and continued usage. Lund Internet Service creates audience panels where listeners participate in ongoing surveys and music testing; it’s the most cost efficient means to research listeners. Clients and prospects are also contacted with the Lund branded online survey application to find new sales opportunities for the station. Audience and client surveys are totally customized to reach specific targets – increase audience or increase sales. 

For more information on this or any Lund Media Research service, contact John Lund at john@lundradio.com.