|
At war with the competition...fighting
for more listeners? Here's what The Lund Consultants do to make
programming better at your station...
 |
Design
and implement all elements of station's new format. |
|
Create
a contemporary, fun, involved format. |
|
Establish
the programming philosophy. |
|
Create
the music library and specific rotations to attract a large
audience. |
|
Between
the songs, help the live and voice-track talents enhance the
station image, sound relatable to the listener, and build a
better relationship with the target audience. |
|
Create
formatics, basics, and the entire cohesive programming sound.
|
|
Develop
local morning shows (or find syndicated ones) with consistently
entertaining talents that create in-market talk and build audience
for each station. |
|
Provide
ongoing sales promotions and marketing strategy. |
|
|
Implement
on-going programming adjustments to assure the station maintains
and builds audience.
|
|
Provide
regular in-market visits, aircheck critiques of the air staff,
and weekly phone contact regarding music, programming, and promotion
to facilitate this process. |
|
Help
find new staff members. |
|
Assist
the PD every step of the way to assure programming is targeted
and consistent. |
Where
do you want to go - in ratings, audience, revenue? You have questions
about your stations, and The Lund Consultants have answers.
Shopping
for new liners, promotions, show prep ideas for talents, or programming/marketing
systems and tools? 1,000 fresh ideas and useful guides are at your
fingertips!
back
to top
|
