Help your station get on track to increase audience and revenue. Radio revenue is coming back, finally! Consider this Lund Recovery Plan: The Lund Strategic Sales & Programming Analysis provides an impartial and in-depth review of your station operation, selling system, and programming. What do we do?

Sales:

• Review sales systems, presentations, and goals.
• Accompany reps on sales calls; note strengths and weaknesses.
• Conduct needs analysis and work on individual selling areas.
• Set goals and track achievements.

Programming:

• Monitor and review on-air programming; identify strengths and weaknesses of your stations and key competitors.
• Meet with talents, review their performances, and conduct programming workshop.
• Analyze music software and offer improvements to playlists and rotations.
• Review programming and sales promotions, available ratings, formatics, and your News-Talk AM; suggest enhancements for summer and fall.

Management:

• Write an action plan detailing sales and programming changes to improve programming and track and grow your sales.
• Available to provide weekly music and programming guidance, follow-up sales tracking reviews, ongoing sales promotions, and individual sales help.

This Lund service is timely, cost-efficient, and improves the sales and programming. We provide actionable ways to improve sales and the selling system, in addition to programming and ratings. This service is customized for your station's needs.

If you are interested in the Lund programming and sales evaluation, let's discuss your market, stations, and needs. Contact John Lund at 650-692-7777 or email john@lundradio.com.